In today’s competitive real estate market, standing out requires more than just great listings — it demands smart, data-driven marketing that connects the right buyers with the right properties at the right time. AIM is designed to make that possible.
This digital marketing platform equips real estate professionals with intelligent tools to automate campaigns, optimise performance, and create meaningful connections with buyers and sellers. Here are six advanced ways to maximise AIM’s potential and elevate your real estate marketing results.
Harness AI Targeting for Smarter Audience Reach: AIM’s AI-driven audience insights allow you to reach buyers based on real behavioural and intent data. Go beyond simple demographics — target by lifestyle, search behaviour, or property preferences. Combine historical engagement data from previous campaigns to refine your targeting and attract high-intent leads.
Automate Multi-Channel Campaigns for Consistency: Automation ensures your marketing is always active, even when you’re not. With AIM, you can set up automated ad campaigns across email, social, and web that adapt based on audience interaction. Retarget users who visited a property page or clicked a listing ad with fresh visuals and updated pricing to re-engage interest.
Elevate Listings with Immersive Visuals: Great visuals sell properties faster. AIM makes it easier to create engaging experiences — from image enhancements and video integrations to carousel ads and virtual tours. Use visual storytelling to highlight lifestyle appeal — show what it feels like to live there, not just what it looks like.
Personalise Every Buyer Journey: Personalisation is key to stronger engagement. With AIM, you can tailor your campaigns, emails, and property suggestions based on a user’s browsing history or location. Use dynamic content to display relevant listings automatically for each lead segment — such as first-home buyers or investors.
Analyse Performance and Optimise Continuously: AIM’s analytics dashboard offers in-depth insights into your campaign performance. Monitor key metrics like lead conversion rate, engagement, and cost per inquiry to guide better marketing decisions. Schedule monthly performance reviews, identify high-performing ads, and replicate their structure across other campaigns.
Encourage Team Collaboration and Knowledge Sharing: AIM works best when your entire team uses it consistently. Share successful campaigns, creative templates, and reports to align everyone under a unified marketing strategy.
Build an internal AIM “playbook” that documents your team’s best practices, design templates, and campaign setups.