Pinpoint more buyers & sellers with the power of digital marketing

Powerful Digital.
Made Simple.

McGrath Pinpoint will ensure your property reaches a wider audience of passive and active buyers using the most powerful advertising platforms in the world, whilst building your agent brand.

GOOGLE DISPLAY ADSaim-social-icon-google-display-ads
FACEBOOK & INSTAGRAM ADSaim-social-icon-social-ads
SEARCH ADSaim-social-icon-google-search-ad
SOCIAL MEDIA POSTS aim-social-icon-social-posts

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3 colour schemes to choose from

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KEY BENEFITS

McGrath Pinpoint targets buyers like no one else

GEO TARGETING

Every campaign targets people within 5km-7km of your metro property & a wider radius for regional properties.

TIP: Add other locations that may suit the property when building your campaign.

SPECIAL INTEREST TARGETING

Something unique about the property? You can add special interest targeting from 15 categories including:

Acreage & Resort Living
Entertainers & Foodies
Boat Owners

RE-TARGET EXISTING BUYERS

Previously interested buyers, who are still in market and a match for your property, will also be targeted.

DID YOU KNOW? Pinpoint builds your exclusive remarketing audience.

IN-MARKET AUDIENCES

We use Facebook & Google's insights to target people who are searching for property in your area + your property type.

Attract more
buyers & sellers

McGrath Pinpoint uses Google, Facebook and Instagram ads and social posts
so your property is seen more by the right people.

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Pricing


Classic

 

Facebook & Instagram Ads
Google Display Ads
Google Search Ads
Out of Area Targeting
Organic Social Media Posting

Ad Campaign Length
10 days

Ad Views*
55,000-65,000

Ad Clicks*
500

$AU / $NZ
$299
inc. GST


Premium

 

Facebook & Instagram Ads
Google Display Ads
Google Search Ads
Out of Area Targeting
Organic Social Media Posting

Ad Campaign Length
14 or 21 days

Ad Views*
65,000 to 110,000

Ad Clicks*
500-1000

$AU / $NZ
$590
inc. GST


Premium+

 

Facebook & Instagram Ads
Google Display Ads
Google Search Ads
Out of Area Targeting
Organic Social Media Posting

Ad Campaign Length
14, 21 or 28 days

Ad Views*
105,000 to 280,000

Ad Clicks*
1,000-1600

$AU / $NZ
$1200
inc. GST


Luxe /
International

 

Facebook & Instagram Ads
Google Display Ads
Google Search Ads
Out of Area Targeting
Organic Social Media Posting

Ad Campaign Length
14, 21 or 28 days

Ad Views*
200,000+ (package dependent)

Ad Clicks*
2,000+

$AU / $NZ
$2000
inc. GST

* Typical ad performance of digital ads and clicks varies per property ad campaign. Final quantity of digital ads displayed and clicks on those ads are influenced by many factors including property location & overall market conditions.
Source : www. statista.com as at Feb 2021.

Ad views, also known as Ad Impressions is the number of times the ad was shown across websites, apps and social media.
Ad clicks are the number of times the ads were clicked on, displaying the property's website.

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Offer every vendor McGrath Pinpoint for Property - most vendors will want digital marketing in their campaign. More expensive properties should be offered larger packages that include more ads.

In a short period of time, we have a unique retargeting audience of over 125,000 people and growing!

We decided to put Pinpoint on every listing to dominate digital in our area. Our exclusive retargeting audience of over 125,000 people is a unique listing tool for us. We use it for each new listing to help our vendor.

Kon Stathopoulos
Principal │ McGrath Parramatta

Ready to grow your business?

Find more buyers & sellers using the most powerful digital marketing solution
in the real estate market.

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