AIM Digital Marketing Blog

Transforming Real Estate Marketing: AIM's Impact on Ray White Town and Lifestyle

Written by AIM Team | 27 Feb 2024

In the dynamic realm of real estate, the right tools can make all the difference. AIM Digital Marketing, a transformative solution, has been making waves at Ray White Town and Lifestyle. In this blog post, we'll explore insights from Emma Langton George, the business owner, and sales consultant, as she shares the benefits of AIM and its profound impact on property marketing.


Having integrated AIM into their operations four years ago, Ray White Town and Lifestyle has witnessed a significant shift in their property marketing strategies. Beyond its role in property marketing, AIM has proven to be a valuable asset in building personal brands. Emma shares instances where the tool contributed to enhanced personal branding, fostering connections with prospective buyers.

One standout feature of AIM is its ability to create dedicated websites for each property. Emma explains, "It has its own website for each particular property." This personalised touch not only enhances the property's online presence but also ensures that potential buyers receive targeted information.

Emma highlights AIM's effectiveness in targeted marketing, stating, "It targets people who have already seen it." The tool strategically places property information on various platforms, such as Facebook, Instagram, and Google, keeping the property top-of-mind for potential buyers.



The results speak for themselves, as Emma notes, "We've found it really beneficial. The hits that we are getting keep increasing on each new campaign that we do." AIM not only boosts visibility but also drives engagement, creating a positive impact on property campaigns.

Emma recounts a memorable experience where AIM's strategic presence on social media influenced a successful transaction. She states, "It was popping up in her insta and in her Facebook, a wee reminder, and so she kept on seeing it." This real-life success story underscores the practical impact of AIM in facilitating transactions.

AIM Digital Marketing emerges as a game-changer in the realm of real estate marketing at Ray White Town and Lifestyle. As demonstrated by Emma Langton George, its integration can lead to increased visibility, engagement, and successful transactions. AIM goes beyond being a tool; it's a catalyst reshaping how real estate is marketed and sold in today's competitive landscape.

To find out how AIM Digital could bring the best results to your marketing strategy, get in touch with us today.