Harcourts Gold Spitfire Square Chooses AIM Digital Marketing
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In the ever-evolving landscape of real estate marketing, digital strategies are now more crucial than ever. In this blog post, we engage with Mark Wang from Harcourts Gold Spitfire Square to explore his experiences with AIM Digital Marketing. Discover the marketing approaches he employs when listing properties and the unique advantages AIM brings to the table.
Embracing the Digital Era:
Mark Wang initiates the conversation by emphasising their shift to a digital-first strategy. "We use a lot of digital marketing because it reaches more people than traditional methods like paper or magazines," he explains. In straightforward terms, AIM acts as their bridge to a wider audience, seamlessly connecting through the devices people use daily—cellphones and computers.
AIM Uses Powerful Marketing Platforms and Channels:
When asked about his preference for AIM, Mark highlights its digital prowess. "AIM utilises Google ads, Facebook ads, and various social media channels. Young people always use Facebook and Google. That's very, very good." Essentially, AIM transforms into a digital powerhouse, strategically placing property information where potential buyers are most likely to encounter it.
Streamlining Digital Reach:
Mark, specialising in working with investors, unveils how AIM maximises digital reach. "For out-of-town buyers who can't physically visit Christchurch, AIM allows them to explore properties through Google searches. If they find a property they like, they make the journey to Christchurch." In simpler terms, AIM facilitates effortless virtual exploration for anyone, anywhere, streamlining property searches and transactions for investors who can effortlessly engage, regardless of their physical location.
As digital strategies take centre stage, AIM Digital Marketing emerges as a powerful tool, enabling agents like Mark to reach a wider audience and facilitate transactions in an increasingly digital-centric market.
To find out how AIM Digital could bring the best results to your marketing strategy, get in touch with us today.