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AIM Digital Marketing Blog

Transform your real estate business with these industry insights.

AIM Finding Passive & Premium Buyers Using Digital Marketing.

There is a big difference between active and passive buyers Active buyers are in-market, doing active research - often using the major property portals. They come to open homes,..

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Brand Building Comes at No Extra Cost With the Right Kind of Digital Marketing.

How do you attract vendors? Word of mouth is obviously the best, but brand awareness runs a very close second Think of the money major brands spend on making sure you don’t forget..

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AIM Facebook Versus Google & Ads Versus Posts.

Facebook versus Google Ads. Posts versus Ads. Who wins? There is no doubt that both Facebook/Instagram and Google are the global leaders in digital advertising. Both platforms are..

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Could Your Buyer Be From Overseas?

Reach beyond the local area with an international digital campaign Could your buyer be an expat in Singapore wanting to come home? Could they be an investor looking to build their..

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Retargeting in Digital Marketing Is Amazing - But How Does It Work?

Retargeting, also known as remarketing, is another remarkable capability of digital marketing Retargeting, also known as remarketing, is unique to digital advertising. In its..

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How Targeting Works in Digital Marketing.

Digital and social media ads have a superpower—and that's targeting Targeting determines who will see your ads and is an essential element in all digital marketing campaigns. AIM..

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The Future of Digital Marketing for Real Estate.

The Future of Digital Marketing for Real Estate.

2022 is the year digital marketing goes mainstream in the real estate industry. What advances and trends are we seeing, and predicting? With so many agents and offices beholden to..

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How to Link Your Social Pages & Enable Facebook AIM Ads to Run On Your Page.

Connecting your Facebook page and social media pages to Campaigntrack has many benefits It might take 5-10 minutes once, but well worth the benefits. You will get more traffic to..

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How AIM Digital Reports Help Win Listings.

AIM digital marketing is now the industry’s leading solution for marketing beyond the traditional property portals It’s there to help your vendor attract more buyers, of course,..

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Google Discovery Ads: An Exciting New Ad Format That Delivers Results.

Google Discovery ads are a new type of ad that looks a lot like responsive display In our live trials, they have worked really well in terms of generating enquiry – here's why we..

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Facebook Lead Gen Ads Work Well, You Should Use Them.

Facebook Lead Gen ads are a particular ad type in Facebook that does a great job of generating leads with contact information AIM Digital supports this ad type in most packages,..

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Introducing Our New AIM Digital Overview Dashboard.

While having access to your campaign performance in real-time is good, we’ve thought of something even better Our new AIM Digital Overview Dashboard allows you to keep track of..

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